New Zealand: The core of our business

New Zealand is characterised by its wide, open spaces and majestic, pristine environment. It fosters big ideas and an entrepreneurial spirit.

A majestic, pure environment that inspires big ideas and an entrepreneurial spirit.

New Zealand is a land of wide, open spaces. A majestic, pure environment that inspires big ideas and an entrepreneurial spirit.

It was here that New Image™ International was born more than 40 years ago. Graeme Clegg, founder and Chairman of New Image™ International, started out as a sheep farmer in Masterton.

It was on his farm that Graeme developed his groundbreaking ideas about health supplements and in 1984 decided to act on his research into the incredible health benefits of colostrum, nature’s first food.

We expanded our scientific research and created our unique Alpha Lipid™ technology, which helps the body absorb all the goodness colostrum has to offer.

Our focus on innovation and drive to deliver the best health and nutritional products has seen our expansion into numerous countries in the Asia Pacific region, earning New Image™ International multiple awards and positioning us as an industry leader.

1984
New Image™ Group formed in
New Zealand
1988
First million-dollar sales month in New Zealand
1989
New Image™ launches in Australia
1990
New Image™ launches in Malaysia

Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.

1991
New Image™ launches in Indonesia
1992
Winner NZ Exporter of the Year Award
1993
New Image™ launches in Singapore
1994
New Image™ launches in Philippines
2002
Alpha Lipid Colostrum launched
2003
Graeme Clegg awarded NZ Entrepreneur of the Year Winner of NZ Exporter of the Year Award
2004
New Image™ launches in Taiwan
Winner of NZ Exporter of the Year Award
2009
New Image™ launches in South Africa Graeme Clegg awarded NZ Entrepreneur of the Year Winner of NZ Exporter of the Year Award
2012
New Image™ launches in Thailand
Winner of Innovation in Science and Technology Award
2013
New Image™ launches in Nigeria, Uganda, Zambia and Ghana
Winner of NZ Exporter of the Year Award
2014
Winner of NZ Exporter of the Year Award
2018
Ranked #71 worldwide of DSN Global 100
2019
Ranked #52 worldwide of DSN Global 100
2020
Ranked #33 worldwide of DSN Global 100
2021
Ranked #32 worldwide of DSN Global 100
2022
New Image™ Group acquires international skincare and cosmetic brand Nutrimetics
Winner of NZ Excellence in Trade Award
Ranked #26 worldwide of DSN Global 100
2023
New Image™ launches in Cambodia
2024
New Image™ International launches in Greece New Image™ Group acquires Food Innovation Facility to Process New Zealand Colostrum

DSA MEMBER

New Image™ International is a member of the Direct Selling Association and a proud signatory of its Code of Practice and Ethics. Our philosophy is to provide a solid business structure with a fair reward system, multiple income streams, and unlimited earning potential.