New Image™ International expands global operations to Republic of Korea

2 min read

New Zealand-based manufacturer and distributor of nutritional and skincare products, New Image™ International, today announced the launch of its operations in the Republic of Korea (Korea).

Headed by Patrick Park, Country Manager of New Image Korea, the company has launched a line of products catering specifically to the Korean market, including several colostrum-based health and nutritional supplements such as Alpha Lipid™ Lifeline™ and a wide range of natural skincare and beauty products. 

“Korea is the third largest direct selling market in the world and we’re thrilled to be able to establish a presence in Seoul and introduce premium New Zealand-made health and beauty products to our Korean consumers,” says New Image CEO Rod Taylor.

“Korea is one of the hardest markets for new nutraceutical businesses to enter due to its rigorous health regulations. We’re excited to be able to break into this highly competitive Korean market to support the health and wellbeing of more people around the world.”

As part of the pre-launch activation in Korea, New Image™ participated in the 2024 New Zealand Food & Beverage Showcase hosted by the New Zealand Trade and Enterprise back in September 2024, which was attended by the Prime Minister of New Zealand Rt Hon Christopher Luxon and Dawn Bennet, Ambassador of New Zealand to the Republic of Korea.

Korea’s Country Manager Patrick Park says Korean consumers are becoming increasingly more health conscious and it’s a large market with lots of potential growth.

“Korea has a population of over 50 million people and there is an increased consumer appetite for premium health supplements and skincare products and a major driver of this demand is the country’s ageing population. 

“Korean consumers want the very best when it comes to health and beauty products and we’re looking forward to showcasing the New Image™ difference with our high-quality, innovative products.”

Disclaimer: Any opinions, views and beliefs represented in this article are personal and belong solely to the author/s and do not necessarily reflect the opinion, views and beliefs of the organisation and employees of New Image™ International

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