The Science Of Colostrum

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Colostrum is nature's first food

Colostrum is a fluid produced by all mammals in the first few days after giving birth, before pure breast milk can be produced by the mother. It provides infants with the essential vitamins and minerals needed for healthy development and protection against infection.

Scientists have found that bovine (cow) colostrum supports good health in humans from infancy through to old age.

The Science Of Colostrum

Why is colostrum so important

Animal welfare is a top priority for us – we adhere to stringent guidelines to make sure our colostrum is sourced from well looked after, healthy cows.

History of colostrum

Bovine colostrum has a long history of use as a traditional remedy in ancient cultures around the world. Modern science continues to discover new and exciting health benefits for humans who want to master the art of living well.

Colostrum in New Zealand

The New Zealand dairy industry developed the first commercial collection system for bovine colostrum. Hundreds of dairy farmers invested in and developed the technology to collect, pasteurise, dry and store colostrum in large quantities.

Alpha Lipid Lifeline

New Image™ International pioneered the marketing of colostrum, spotlighting its unique benefits to human health. Lifeline™ breakfast drink was the first product released, a forerunner to the popular Alpha Lipid™ Lifeline™.

Alpha Lipid™ technology

However, not all colostrum products are the same. To ensure maximum benefit, it is vital that as much natural bioactive colostrum is delivered to our bodies as possible. New Image™ International’s exclusive Alpha Lipid™ technology coats colostrum particles, protecting the nutrients as they pass through our harsh stomach environment. The Alpha Lipid™ coating is both water and fat soluble, improving the spread and absorption of colostrum particles into our bodies.

Protecting the animals’
well-being

After giving birth, a cow produces approximately 25 litres of colostrum over the next 72 hours. The first five litres are given to the calf, as this is vital for its survival and health. These five litres provide sufficient colostrum to ensure the calf receives adequate nutrition and to maintain herd quality. This practice also supports future colostrum and milk production.

Animal welfare is a top priority for us—we adhere to strict guidelines to ensure our colostrum is sourced from healthy, well-cared-for cows.

Additionally, we rigorously test all our products to ensure they comply with stringent international.