Animal welfare is a top priority for us – we adhere to stringent guidelines to make sure our colostrum is sourced from well looked after, healthy cows.

Bovine colostrum has a long history of use as a traditional remedy in ancient cultures around the world. Modern science continues to discover new and exciting health benefits for humans who want to master the art of living well.

The New Zealand dairy industry developed the first commercial collection system for bovine colostrum. Hundreds of dairy farmers invested in and developed the technology to collect, pasteurise, dry and store colostrum in large quantities.

New Image™ International pioneered the marketing of colostrum, spotlighting its unique benefits to human health. Lifeline™ breakfast drink was the first product released, a forerunner to the popular Alpha Lipid™ Lifeline™.

However, not all colostrum products are the same. To ensure maximum benefit, it is vital that as much natural bioactive colostrum is delivered to our bodies as possible. New Image™ International’s exclusive Alpha Lipid™ technology coats colostrum particles, protecting the nutrients as they pass through our harsh stomach environment. The Alpha Lipid™ coating is both water and fat soluble, improving the spread and absorption of colostrum particles into our bodies.